AT&T — The Network of You
AT&T wanted a new campaign to feel premium, to feel personal, and to feel unique in the category. To do that, we created a device to show how the network connects, protects, and adapts to how you individually use it—a fingerprint. Because it connects you to all the people and things that matter to you and for each person, that’s entirely unique.
We kicked off the campaign with a sweeping, cinematic trip through the history of communications, starting with the Godfather of it all, Alexander Graham Bell. We supported this in print with intricate illustrations of people’s “digital fingerprints,” and with animations showing how unique individuals use the network to make their lives better.
Through a cohesive blue line animations, we tied each of these and the print together, uniting them under one campaign.