Sports Illustrated Swimsuit Issue
For the inside front cover, fold out, and following two page spread, we featured Sports-Illustratedy models in decidedly un-Sports-Illustratedy places to show how you can take DirecTV NOW with you, even at the DMV.
We teamed up with Terri Timely to bring the print ads to life in fun and awkward short videos.
We created two bonus videos to extend the fun. Only people who had been served the first Chrissy video in their feed get to see this one:
And then those lucky enough to see the first two would be served a finale: